DALLAS, Nov. 12, 2008 — Bob Christiansen, now in his 70s, takes up texting. Christiansen, founder of the American Classifieds national newspaper chain, was part of the first group to fly over the North Pole in a hot air balloon in 1998.
“Who says texting is for kids?” Bob finds adventure in sport and business. His company, American Classifieds, LLC, has recently partnered with CellASAP, Inc. to be the first national newspaper chain to offer mobile text marketing to its advertisers and readers.
Industry-wide declining print-advertising sales combined with exponential increases in national mobile text usage led to this decision. American Classifieds strongly believes mobile text marketing will be a large part of the future of the advertising business. The overwhelming success of the American Classified franchises, owned by Steve Root, prompted a nationwide distribution of the mobile text marketing service throughout the country.
In an effort to bring a younger audience to its aging 37-year-old classified franchise, American Classifieds will be running biweekly articles from five-time mixed martial arts world champion Pat Miletich. Mixed martial arts is the fastest-growing sport in the world and has had more viewers than the World Series.
Pat Miletich is president and co-founder of CellASAP, Inc.
Pat Miletich has trained over 85 pay-per-view fighters and now offers his advice to would-be fighters and fans alike in his biweekly column, to begin running in American Classifieds starting the first week of December.
This will coincide with Miletich’s fight with Thomas Denny, which will be airing December 11 on HDNET.
If you would like more information about this topic, or to schedule an interview with Pat Miletich or Bob Christiansen, please contact Mark Hitchcock at 972-822-6140 or mark@cellasap.com
I spoke with Mark about the possibility of syndicating American Classified listings to iList.com but he said Bob was really old and out in North Dakota. Suppose I'll try to find a more appropriate contact using linkedin
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