Tuesday, November 4, 2008

Will Local Classified Sections Turn Towards Syndication?

November 3, 2008

Seattle Times to Give Over 100 Staff Really Long Holiday Vacation

We'd heard that the media's other, cash-poor shoe would be dropping after the election, when all the campaign money dried up. But the Seattle Times is going shoeless a day early, with the announcement of a "workforce reduction of approximately 130-150 positions, a combination of voluntary separations and layoffs." Back in April, the Times shed 200 employees, and said then that further cuts might be necessary. What with classifieds, real estate, and financial services advertising down to a trickle of their former Niagaras, political advertising was the last...oh, we've done the shoe thing already. But you get the idea. Next up, similar news from the P-I?

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Clearly the old model needs some new juice. When will local classifieds begin to syndicate to Craigslist, Oodle, Kijiji, iList and others? Who will embrace them?

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